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Sensitech Inc. Invests in Rush Tracking Systems Industry leaders leverage Radio Frequency to optimize cold chain BEVERLY, Mass., and LENEXA, Kansas, April 14, 2008 — Sensitech Inc., a global leader in cold chain visibility solutions, has made a strategic minority investment in Rush Tracking Systems, LLC, a recognized leader and trusted advisor for Radio Frequency Identification (RFID) solutions. Sensitech is a wholly owned subsidiary of Carrier Corp., which is a business unit of United Technologies Corp. (NYSE:UTX). Terms of the investment were not disclosed. As an experienced leader in end-to-end RFID systems integration and advisor to Fortune 100 client organizations, Rush Tracking has significant RFID field experience and a proven track record delivering solutions in the consumer packaged goods, transportation and logistics, industrial manufacturing, automotive, aerospace and defense, pharmaceutical distribution, and petrochemical industries. “Our most progressive customers are looking at cold chain optimization as a significant point of competitive differentiation,” said Eric Schultz, president, Sensitech Inc. “Rush Tracking System’s expertise will give us opportunities to complement our existing RF strategy and broaden our solutions-based offerings around traceability and product identification.” “The unique combination of our applied RFID expertise and Sensitech’s knowledge of the cold chain could create great opportunities for both companies and our clients,” said Toby Rush, president and CEO, Rush Tracking Systems. “The cold chain presents a new, complex set of business challenges for monitoring and managing the environment and moving temperature-sensitive products.” While practical application of RFID technology is still in its relative infancy, many early adopters are reporting measurable performance benefits, and others are actively looking for ways to create business value in the wake of customer and/or industry mandates. But meaningful benefits from RFID will depend on having effective systems integration with supply chain partners and the ability to monitor, manage and drive operational efficiency. About Rush Tracking About Sensitech Inc. About Carrier Corp.
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Copyright © 2008 Sensitech. All Rights Reserved. Sensitech is a business unit of Carrier Corp. |